tag:blogger.com,1999:blog-45686662243210780422024-03-21T09:34:53.295-07:00to the surface..InTerACtivIdaD
pUbliCIdaD
nuEvOs CaMInOs
nuEvA eRaNúriahttp://www.blogger.com/profile/03071652113870127857noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-4568666224321078042.post-50476655920064066272009-11-30T13:15:00.000-08:002009-11-30T15:03:59.366-08:00NIKEID<p class="MsoNormal"><span lang="CA"><a href="http://nikeid.nike.com/nikeid/index.jsp">NIKEID</a> es una iniciativa que ganó, también, en el Festival de Publicidad Interactiva y que me sorprendió por su simpatía. Este innovador proyecto hace posible que el usuario o comprador cree a través de Internet su propio modelo de bambas, camisetas, etc. y posteriormente pueda comprarlo.</span></p><p class="MsoNormal"><span lang="CA">De esta forma interactiva, se está involucrando al consumidor con la marca consiguiendo que éste se sienta partícipe y motivado. Aquí vemos como las marcas van creando y buscando caminos, medios y estrategias en la web ya que este medio va en auge.</span></p> <p class="MsoNormal"><span lang="CA">¡Miren el diseño que he creado!¿os gusta? Podéis entrar en la web y si no queréis comprar, ¡podéis entreteneros un rato creando vuestros propios diseños!</span></p><p class="MsoNormal"><span lang="CA"> <img style="cursor:pointer; cursor:hand;width: 320px; height: 253px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjL5OvU8sLFmuywphVSxJ9YV3DVkadSQYChk-JsDPM5W3F5_ttLy3yQGmqk_PitwYRmLe2yHEYFqd-HVzqaGeWwnF9Dp7iO5kYMChJ6HZBOieKvXifhd0NQ1egaVAzkqLqoc-SzgQgztVHj/s320/nike_1.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5410009324356476306" /></span></p><p class="MsoNormal"><span class="Apple-tab-span" style="white-space:pre"> </span><a href="http://nikeid.nike.com/nikeid/index.jsp">NIKEID</a><br /></p><p class="MsoNormal"><br /></p><p class="MsoNormal"><br /></p><p class="MsoNormal"><br /></p> <!--EndFragment-->Núriahttp://www.blogger.com/profile/03071652113870127857noreply@blogger.com0tag:blogger.com,1999:blog-4568666224321078042.post-58738539529156923722009-11-30T04:30:00.001-08:002009-11-30T04:32:45.289-08:00¡TRANQUILOS!LA PUBLICIDAD EN INTERNET SUBIRÁ EN 2010<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE-86B5VteBXjlWbBXNQC4OIiQuqS5KAQVWUKA_o1d2Ac-XyfM6xJZChGkIGOQ48cy6IjJjm4qoSLTWLr5eaSrMRCIAQV4v91rb3QXbEv91BilTPU1RB6mOVWZFMDamX8wqnUHQ0B_WhhR/s1600/billete.JPG"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 156px; height: 220px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE-86B5VteBXjlWbBXNQC4OIiQuqS5KAQVWUKA_o1d2Ac-XyfM6xJZChGkIGOQ48cy6IjJjm4qoSLTWLr5eaSrMRCIAQV4v91rb3QXbEv91BilTPU1RB6mOVWZFMDamX8wqnUHQ0B_WhhR/s320/billete.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5409873409415117346" /></a><br /><!--StartFragment--> <p class="MsoNormal"><span lang="EN" style="mso-ansi-language:EN">Este 2009 ha conseguido que muchos anunciantes se hayan visto “obligados” a utilizar Internet como soporte publicitario. El descenso de lectores en prensa, la atomización de cadenas y consecuentemente la bajada de audiencia de la publicidad, el aumento de internautas y tiempo de permanencia en la red y, sobretodo, la obligación de saber dónde va a parar la inversión en publicidad, han sido los principales motivos que han empujado a los anunciantes a utilizar este medio.<o:p></o:p></span></p><p class="MsoNormal"><br /></p> <p class="MsoNormal"><span lang="EN" style="mso-ansi-language:EN">Tampoco nos olvidamos del motivo estrella para empezar a invertir en online; “mi competencia ya está en Internet”, que viene a reemplazar al principal argumento por el que no se invertia en Internet; “mi competencia no está en Internet” tan utilizado para las personas que desconocían el medio.<o:p></o:p></span></p> <p class="MsoNormal"><span lang="EN" style="mso-ansi-language:EN">¿Y qué sucede? Pues que cada vez menos anunciantes tienen argumentos por permanecer fuera del medio online.<o:p></o:p></span></p> <!--EndFragment-->Núriahttp://www.blogger.com/profile/03071652113870127857noreply@blogger.com0tag:blogger.com,1999:blog-4568666224321078042.post-58031304393153384792009-11-30T04:21:00.000-08:002009-11-30T04:24:54.955-08:00DESCENSO DEL 19% DE INVERSIÓN PUBLICITARIA<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe_8Il1aNXIIeHPGfuIIFkXTQCpoPyrVGdCDuQCzx6jW1TIaVWtNjrzmJkgeh6087rj5HcXvHptIwFXwo4J9BXtBjvjuRwAaIAyOCc6Xp-T0Go7aKXS4RP_5U65eVivnRoAFEOtxHqIDf9/s1600/taula_bona.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 319px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe_8Il1aNXIIeHPGfuIIFkXTQCpoPyrVGdCDuQCzx6jW1TIaVWtNjrzmJkgeh6087rj5HcXvHptIwFXwo4J9BXtBjvjuRwAaIAyOCc6Xp-T0Go7aKXS4RP_5U65eVivnRoAFEOtxHqIDf9/s320/taula_bona.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5409871605850937042" /></a><br /><!--StartFragment--> <p class="MsoNormal"><br /></p><p class="MsoNormal"><span lang="EN" style="mso-ansi-language:EN">Este año 2009 cerrará con resultados económicos muy negativos, según estudios de la FMI, como también pasará en el sector publicitario. Y es que según Zenith Vigía, el 2009 terminará con la previxión de una caída del 19% en inversión publicitaria. ¿Qué significa este descenso? Claramente una pérdida de alrededor a unos 1.400 millones de euros y una pérdida de miles de puestos de trabajo en medios, agencias de publicidad, agencias de medios y otro tipo de empresas relacionadas con el sector.<o:p></o:p></span></p> <p class="MsoNormal"><span lang="EN" style="mso-ansi-language:EN">El estudio también estima que en 2010 se podrían retirar otros 200 millones del mercado, lo que nos haría volver a cifras de los años noventa.<o:p></o:p></span></p> <!--EndFragment-->Núriahttp://www.blogger.com/profile/03071652113870127857noreply@blogger.com0tag:blogger.com,1999:blog-4568666224321078042.post-90315003447346436672009-11-30T04:00:00.000-08:002009-11-30T04:16:00.764-08:00ECOSISTEMA CAMBIANTE...<img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 315px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKWK7nn8pX0k85hU3dWXsjEuZhXmtWAo3rkFeYSmlp3mFUozQnR_k2q9NTefNkmwTjOs8ko2Ld9Inwk_a5vKWi-CaZFnkvGAf8m5IUQ3bveklDbpjfxJ0vYsOJ_qF0D8dnWrdBj1yZGYqM/s320/ECOSISTEMA+TRADICAD.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5409866450481808226" /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheSwkoAK7fWefBbsRiim9Cb-sjLVoGR2zuxuZljOTMujPZyjkJjmPk6c9EP4PkR93YUbzhEnNh9RZieX5yyyJONNzdcu93GcBofj1NmsHrebZ7IRhWh1zVT9_dn-kyVZWGGsqP_I0p2ffl/s1600/NUEVOECOSISTEMA.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 315px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheSwkoAK7fWefBbsRiim9Cb-sjLVoGR2zuxuZljOTMujPZyjkJjmPk6c9EP4PkR93YUbzhEnNh9RZieX5yyyJONNzdcu93GcBofj1NmsHrebZ7IRhWh1zVT9_dn-kyVZWGGsqP_I0p2ffl/s320/NUEVOECOSISTEMA.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5409866749227098466" /></a><br /><br /><!--StartFragment--> <p class="MsoNormal"><span lang="CA">¿QUÉ ESTÁ PASANDO CON LAS AGENCIAS?</span></p> <p class="MsoNormal"><span lang="CA"> <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">“CONDUCIDAS A LA PERFORMANCE”</span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">“CONDUCIDAS A LA DIGITALIZACIÓN DE SU NEGOCIO”</span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">EL MODELO TRADICIONAL HA MUERTO</span></p> <p class="MsoNormal"><span lang="CA"> <o:p></o:p></span></p> <p class="MsoNormal"><span lang="CA"> <o:p></o:p></span></p> <p class="MsoNormal"><span lang="CA">¿QUE ESTÁ PASANDO CON LOS PUBLICISTAS?</span></p> <p class="MsoNormal"><span lang="CA"> <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">CADA DÍA HAY MÁS.</span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">MONTÓN DE INTERMEDIARIOS</span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">CADA DÍA HAY MÁS INVENTIVA DE ANUNCIOS</span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">MUCHOS DE ELLOS NO APROVECHABLES, AÚN, EN LA RED</span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">MUCHOS DE ELLOS SOBREEXPLOTADOS</span></p> <p class="MsoNormal"><span lang="CA"> <o:p></o:p></span></p> <p class="MsoNormal"><span lang="CA">¿QUÉ ESTÁ PASANDO CON LOS MEDIOS?</span></p> <p class="MsoNormal"><span lang="CA"> <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">GOOGLE ES NUMERO 1 COMO MEDIO PUBLICITARIO EN UK (MÁS GRANDE QUE EL MAYOR GRUPO DE TV)</span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">INTERNET CRECE</span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">MEDIO IMPRESO CASI MUERTO</span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">TODO ES DIGITAL: WEB, TV, TELÉFONO (IPHONE)..</span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">EL MERCADO DE LA PUBLICIDAD TIENE QUE SER Y SERÁ EXTREMADAMENTE INTELIGENTES CON LA TECNOLOGÍA</span></p> <p class="MsoNormal"><span lang="CA"> </span></p><p class="MsoNormal"><span lang="CA">¿QUÉ ESTÁ PASANDO?</span></p> <p class="MsoNormal"><span lang="CA"> <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">CONSUMIDOR EDUCADO, DIVERSIFICADO, DIGITAL, AOUTO-CONTROL..</span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">GENERACIÓN DEL USUARIO. LOS MEDIOS ESTÁN FUERA DE CONTROL, DEMASIADO FRAGMENTADOS</span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">OMNIPRESENCIA DE GOOGLE EN TODOS LOS MEDIOS</span></p> <p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span lang="CA" style="mso-font-width:0%">-<span style="font:7.0pt "Times New Roman""> </span></span><span lang="CA">RIESGO DE TERMINAR SIENDO UNA “MARIONETA” DE GOOGLE</span></p><p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><br /></p><p class="MsoNormal" style="margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;tab-stops:list 36.0pt"><span class="Apple-style-span" style="font-style: italic;"><span class="Apple-style-span" style="font-size:x-small;">*información basada en la conferencia de Michael Kleindi realizada en el Festival de Publicidad Interactiva.</span></span></p> <!--EndFragment-->Núriahttp://www.blogger.com/profile/03071652113870127857noreply@blogger.com0tag:blogger.com,1999:blog-4568666224321078042.post-37057466710624915032009-11-30T02:17:00.000-08:002009-11-30T15:10:11.653-08:00CREATIVE ZONE<div><span class="Apple-style-span" style=";font-family:ArialMT;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Una web increíble en la que todo publicitario, diseñador, etc. puede inspirarse y encontrar la solución creativa que buscaba.</span></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><br /></span></div><div><span class="Apple-style-span" style=" ;font-family:'Trebuchet MS';"><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="ES-TRAD" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Remarcar el aprendizaje que se puede obtener observando nuevas aplicaciones. No hay que encerrase en los medios convencionales; hay una larga vida para intentar innovar en medios y ser, aún, más eficaces.</span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></o:p></span></span></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="ES-TRAD" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Vale la pena hechar un vistazo en la web, aquí os facilito el link:</span></span></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style=";font-family:ArialMT;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><br /></span></span></p><p class="MsoNormal" style="text-align: left;padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(85, 26, 139); text-decoration: underline;font-family:ArialMT;"><a href="http://creativezone.eyeblaster.com/Default.aspx">CREATIVE ZONE</a></span></p><span lang="ES-TRAD" style=" color: rgb(26, 24, 24); padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><p class="MsoNormal" style="text-align: left;padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(0, 0, 255); text-decoration: underline;"><br /></span></p></span><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="ES-TRAD" style=" color: rgb(26, 24, 24); padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"> <img title="http://nuriarcallau.blogspot.es/img/creativezone.jpg" border="0" alt="http://nuriarcallau.blogspot.es/img/creativezone.jpg" src="http://nuriarcallau.blogspot.es/img/creativezone.jpg" width="1001" height="735" smilieid="eativezone.jpg" style="width: 365px; height: 267px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></span></o:p></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="ES-TRAD" style=" color: rgb(26, 24, 24); padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"> </span></o:p></span></p></span></div>Núriahttp://www.blogger.com/profile/03071652113870127857noreply@blogger.com0tag:blogger.com,1999:blog-4568666224321078042.post-76304788132528739242009-11-30T02:14:00.000-08:002009-11-30T15:14:13.915-08:00PREMIOS DE PUBLICIDAD INTERACTIVA<span class="Apple-style-span" style=" ;font-family:'Trebuchet MS';"><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Times New Roman;font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Me parece interesante ofreceros el link de los premios del </span><i style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Festival de Publicidad Interactiva “San Inspirational” porque </span></i><span class="Apple-style-span" style="color: rgb(255, 255, 255);">como bien afirmaba Jaime del Toro, presidente del IAB</span><b style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">, el festival</span></b><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> es la referencia en la publicidad digital.</span></span></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="font-family:'Times New Roman';"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><br /></span></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Times New Roman;font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></span></o:p></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Times New Roman;font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><img border="0" alt="http://nuriarcallau.blogspot.es/img/premios.jpg" src="http://nuriarcallau.blogspot.es/img/premios.jpg" width="541" height="338" smilieid="emios.jpg" style="width: 361px; height: 245px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></span></span></o:p></span></p><p class="MsoNormal" style="text-align: left;padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255); text-decoration: underline;font-family:'Times New Roman';"><a href="http://www.iabspain.net/inspirational/iab/premios.html">PREMIOS</a></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Times New Roman;font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></span></o:p></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Times New Roman;font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Aún así, me gustaría comentar algo sobre el premio de google street view, una propuesta espectacular. Quién iba imaginar hace unos años atrás que podríamos viajar y hasta visitar ciudades a través de Internet? Pues ni más ni menos, esto es lo que nos ofrece google street view, viajar en el tiempo y espacio a través de la red…!</span></span></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Times New Roman;font-size:100%;"></span></span></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></p><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Times New Roman;font-size:100%;"></span></span></o:p></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255); text-decoration: underline;font-family:'Times New Roman';"><a href="http://maps.google.com/help/maps/streetview/">STREET VIEW</a></span></p></span><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Times New Roman;font-size:100%;color:#000000;"></span></span> </p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> <img border="0" alt="http://nuriarcallau.blogspot.es/img/googlemaps.jpg" src="http://nuriarcallau.blogspot.es/img/googlemaps.jpg" width="780" height="717" smilieid="oglemaps.jpg" style="width: 403px; height: 332px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /> </span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Times New Roman;font-size:100%;color:#000000;"> </span></o:p></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Times New Roman;font-size:100%;color:#000000;"> <img border="0" alt="http://nuriarcallau.blogspot.es/img/googlestretview.jpg" src="http://nuriarcallau.blogspot.es/img/googlestretview.jpg" width="1011" height="868" smilieid="oglestretview.jpg" style="width: 526px; height: 426px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></span></o:p></span></p></span>Núriahttp://www.blogger.com/profile/03071652113870127857noreply@blogger.com0tag:blogger.com,1999:blog-4568666224321078042.post-49526503532867276232009-11-30T02:11:00.000-08:002009-11-30T04:14:58.533-08:00¡LA PUBLICIDAD INTERACTIVA HACE RUIDO!<div><span class="Apple-style-span" style=" ;font-family:'Trebuchet MS';"><b style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><i style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">“La publicidad interactiva hace ruido”</span></span></i></b><b style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></span></b><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">es el titular de una noticia publicada en el periódico digital </span><i style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">El Mundo</span></i><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> del día 26/11/2009. En la redacción, escrita por Raúl Piña, he encontrado fragmentos interesantes que ponen de manifiesto la situación de la publicidad interactiva y su importancia actual.</span></span></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><br /></span></div><div><span class="Apple-style-span" style=" ;font-family:'Trebuchet MS';"><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></span></o:p></span></p><p class="MsoNormal" style="text-indent: 35.4pt; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><b style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><i style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">"El festival es la referencia en la publicidad digital"</span></span></i></b><i style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">, apunta Jaime de Toro, presidente del IAB. "El reto es demostrar que el sector evoluciona", puntualiza Roberto Campo, director del festival. "Porque, además de divertirnos, queremos decir que también somos serios". La idea, más en los tiempos que corren, es abrir las puertas de este concierto a todos los 'fans' de este sector, para "demostrar al mercado y los anunciantes todas sus posibilidades".</span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></o:p></span></span></i></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><i style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></span></o:p></span></i></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><i style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></o:p></span></span></i><i style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><img title="http://nuriarcallau.blogspot.es/img/festpubinteract.jpg" border="0" alt="http://nuriarcallau.blogspot.es/img/festpubinteract.jpg" src="http://nuriarcallau.blogspot.es/img/festpubinteract.jpg" width="797" height="253" smilieid="stpubinteract.jpg" style="width: 331px; height: 85px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></span></span></o:p></span></i></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><i style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></o:p></span></span></i><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></p><p class="MsoNormal" style="text-indent: 35.4pt; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><i style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">“Los 313,87 millones de euros invertidos en publicidad digital suponen que los medios interactivos han mantenido un comportamiento similar al del primer semestre de 2008, en el que la cifra fue de 315,01 millones, por lo que el descenso de inversión ha sido de solo un 0,36% en un entorno en el que el conjunto de medios registró un decrecimiento cercano al 28%. Una nota positiva en medio de un pentagrama lleno de melancolía y evocación del pasado.”</span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></o:p></span></span></span></i></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><i style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></span></o:p></span></i></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><i style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></span></o:p></span></i></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Pues bien, lo que pretendo transmitir con estos fragmentos tan fundamentados es que ¡el sector interactivo es el que más vivo está! Es como un recién nacido, un ser que aun tiene que crecer mucho. Entonces, me doy cuenta de que esta modalidad no está presente en concursos de publicidad para estudiantes, como fue la ultima edición del Drac novell.</span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></o:p></span></span></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></span></o:p></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></o:p></span></span><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><img title="http://nuriarcallau.blogspot.es/img/dracnovell.jpg" border="0" alt="http://nuriarcallau.blogspot.es/img/dracnovell.jpg" src="http://nuriarcallau.blogspot.es/img/dracnovell.jpg" width="251" height="312" smilieid="acnovell.jpg" style="width: 169px; height: 198px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></span></span></o:p></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:ArialMT, sans-serif;"><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Invito, pues, a la organización que reflexione el tema y se de cuenta de que este sector es parte del gran futuro de la publicidad y que por tanto,</span><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);">¡no se le puede obviar!</span></span></span></p></span></div>Núriahttp://www.blogger.com/profile/03071652113870127857noreply@blogger.com0tag:blogger.com,1999:blog-4568666224321078042.post-9477734782604735522009-11-30T02:10:00.000-08:002009-11-30T04:36:11.565-08:00WEB 2.0<span class="Apple-style-span" style=" ;font-family:'Trebuchet MS';"><h3 style="font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:24px;"><br /></h3><h3 size="24px" style="font-weight: normal; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style=";font-size:16px;"><em style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">*</span></em><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><span class="Apple-style-span" style="font-style: italic;">Cuando el web inició, nos encontrábamos en un entorno estático, con páginas en </span></span><a href="http://www.maestrosdelweb.com/editorial/htmlhis/" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><span class="Apple-style-span" style="font-style: italic;">HTML</span></span></span></a><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><span class="Apple-style-span" style="font-style: italic;"> que sufrían pocas actualizaciones y no tenían interacción con el usuario.</span></span></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><br /></span></h3><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; color:#000000;"><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><o:p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></o:p></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">La Web 2.0 es la representación de la evolución de las aplicaciones tradicionales hacia aplicaciones web enfocadas al usuario final. El Web 2.0 es una actitud y no precisamente una tecnología. La Web 2.0 es la transición que se ha dado de aplicaciones tradicionales hacia aplicaciones que funcionan a través del web enfocadas al usuario final. Se trata de aplicaciones que generen colaboración y de servicios que reemplacen las aplicaciones de escritorio.</span></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></span> </span></p><p class="MsoNormal" align="left" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">*</span><span lang="EN-GB" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><em style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Christian Van Der Henst S.</span></em></span></span></p><p class="MsoNormal" align="left" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="EN-GB" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><em style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></em></span></span></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></p><p class="MsoNormal" align="left" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="EN-GB" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><em style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></em></span></span></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></p><p class="MsoNormal" align="left" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="EN-GB" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><em style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><em style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><img title="http://nuriarcallau.blogspot.es/img/web2.0.jpg" border="0" alt="http://nuriarcallau.blogspot.es/img/web2.0.jpg" src="http://nuriarcallau.blogspot.es/img/web2.0.jpg" width="485" height="143" smilieid="b2.0.jpg" style="width: 261px; height: 47px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /></span></em></span></em></span></span></p><p class="MsoNormal" align="left" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="EN-GB" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><em style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></span></span></em></span></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></p><p class="MsoNormal" align="right" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span lang="CA" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><span lang="EN-GB" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></span></span></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Adjunto algunos links de artículos interesantes sobre el tema:</span></p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="http://www.maestrosdelweb.com/editorial/web-20-%c2%bfreconfiguracion-social-o-tecnologica/" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">http://www.maestrosdelweb.com/editorial/web-20-%c2%bfreconfiguracion-social-o-tecnologica/</span></span></a></p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="http://www.masternewmedia.org/es/2005/08/31/plataforma_web_20_aque.htm" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">http://www.masternewmedia.org/es/2005/08/31/plataforma_web_20_aque.htm</span></a></p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="http://www.maestrosdelweb.com/editorial/nuevos-proyectos-web-20-aparecidos-en-espana-en-lo-que-va-del-2007/" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">http://www.maestrosdelweb.com/editorial/nuevos-proyectos-web-20-aparecidos-en-espana-en-lo-que-va-del-2007/</span></a></p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></p></span></span>Núriahttp://www.blogger.com/profile/03071652113870127857noreply@blogger.com0tag:blogger.com,1999:blog-4568666224321078042.post-4855090430283969522009-11-30T02:09:00.000-08:002009-11-30T04:34:36.810-08:00ANTECEDENTES<span class="Apple-style-span" style=" ;font-family:'Trebuchet MS';"><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Calibri;"><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">La interactividad en sí, tiene su origen hace muchos años atrás y, por tanto, era un concepto que aún no iba ligado a Internet. Un ejemplo interesante es el programa de dibujos animados </span></span><i style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">“Winky Dink and you”</span></span><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">.</span></span></i><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> Este programa televisivo, permitía a los niños poner un papel de plástico encima de la pantalla de la T.V. y dibujar encima de los dibujos que se emitían. Aquí os facilito algunos enlaces:</span></span></span></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="http://www.youtube.com/watch?v=eclOpNdzMEE" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">http://www.youtube.com/watch?v=eclOpNdzMEE</span></a></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="http://www.youtube.com/watch?v=O2P62leAKrw" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">http://www.youtube.com/watch?v=O2P62leAKrw</span></a></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><img border="0" alt="http://nuriarcallau.blogspot.es/img/winkydinkandyou.jpg" src="http://nuriarcallau.blogspot.es/img/winkydinkandyou.jpg" width="320" height="207" smilieid="nkydinkandyou.jpg" style="width: 302px; height: 187px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /> </span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p></span>Núriahttp://www.blogger.com/profile/03071652113870127857noreply@blogger.com0tag:blogger.com,1999:blog-4568666224321078042.post-70626562353135686832009-11-30T02:02:00.000-08:002009-11-30T04:34:01.940-08:00"EL USUARIO, EL DUEÑO DE LA SECUENCIA Y DEL TIEMPO DEDICADO AL CONTENIDO"<span class="Apple-style-span" style=" ;font-family:'Trebuchet MS';"><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Calibri;"><i style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Wysiwyg</span></i><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> es una web interactiva, y ejemplifica bien esta característica. ¿Por qué? El diseño y funcionamiento de</span><i style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Wysiwyg</span></i><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> pretende comunicar y explicar en qué se basa este concepto. Entrad en la web y me entenderéis mejor.</span><a href="http://www.wysiwyg.net/frames_es.htm" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">http://www.wysiwyg.net/frames_es.htm</span></a></span></span></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Calibri;font-size:100%;"></span> </span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><img border="0" alt="http://nuriarcallau.blogspot.es/img/Wysiwyg.jpg" src="http://nuriarcallau.blogspot.es/img/Wysiwyg.jpg" smilieid="siwyg.jpg" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; " /> </span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><v:shapetype id="_x0000_t75" coordsize="21600,21600" spt="75" preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><v:stroke joinstyle="miter" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></v:stroke></span><v:formulas style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><v:f eqn="if lineDrawn pixelLineWidth 0" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></v:f></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><v:f eqn="sum @0 1 0" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></v:f></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><v:f eqn="sum 0 0 @1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></v:f></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><v:f eqn="prod @2 1 2" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></v:f></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><v:f eqn="prod @3 21600 pixelWidth" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></v:f></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><v:f eqn="prod @3 21600 pixelHeight" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></v:f></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><v:f eqn="sum @0 0 1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></v:f></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><v:f eqn="prod @6 1 2" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></v:f></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><v:f eqn="prod @7 21600 pixelWidth" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></v:f></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><v:f eqn="sum @8 21600 0" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></v:f></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><v:f eqn="prod @7 21600 pixelHeight" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></v:f></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><v:f eqn="sum @10 21600 0" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></v:f></span></v:formulas><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><v:path extrusionok="f" gradientshapeok="t" connecttype="rect" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></v:path></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><o:lock ext="edit" aspectratio="t" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></o:lock></span></v:shapetype></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Calibri;font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Empresas como esta, cada vez son más necesarias para responder a las necesidades de comunicación de los anunciantes. La tendencia en medios se dirige cada vez más hacia Internet por miles de razones.</span><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Con este auge del</span><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);">uso de Internet (véase en el EGM</span></span><a href="http://www.aimc.es/aimc.php" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Calibri;font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">http://www.aimc.es/aimc.php</span></span></a><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Calibri;font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> ) como medio de comunicación de las empresas va directamente ligado con el concepto de la interactividad.</span></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Calibri;font-size:100%;"></span> </span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Calibri;font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Varios estudios dicen que si el consumidor tiene una participación directa, la comunicación es más efectiva y se consiguen más objetivos. En la interactividad por Internet, la innovación principal es la involucración directa del consumidor con la marca o producto a causa de su predisposición, es decir, el consumidor se convierte en sujeto activo. </span><span style="line-height: 115%; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:'Lucida Sans Unicode', sans-serif;font-size:10pt;"><strong style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);">EL USUARIO SE CONVIERTE EN EL DUEÑO DE LA SECUENCIA Y DEL TIEMPO DEDICADO AL CONTENIDO.</span></strong></span></span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Calibri;font-size:100%;"><span style="line-height: 115%; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:'Lucida Sans Unicode', sans-serif;font-size:10pt;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);"><strong style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></strong></span></span></span><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></p><p class="MsoNormal" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size:100%;"><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Calibri;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">Pero la Interactividad va más allá de lo que os he hablado hasta ahora. Os adjunto este enlace ya que quizás le servirá al usuario para informarse algo más sobre el tema de la INTERACTIVIDAD:</span><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="color: rgb(255, 255, 255);"> </span></span></span></span></span><a href="http://portal.educar.org/foro/queesinteractividad" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 12px; "><span style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family:Calibri;font-size:100%;"><span class="Apple-style-span" style="color: rgb(255, 255, 255);">http://portal.educar.org/foro/queesinteractividad</span></span></a></p></span>Núriahttp://www.blogger.com/profile/03071652113870127857noreply@blogger.com0